Why Your Website May No Longer Show Up in Google – And How to Fix It

Instead of showing a list of websites, Google now tries to answer people’s questions directly at the top of the page. If your site content isn’t written clearly, or doesn’t explain who you are, where you work, and what you do, you might not show up at all.

Google’s advice is simple:

Create helpful content that shows:

• Experience – You’ve done the job, and it shows in your advice
• Expertise – You know your stuff, not just repeating marketing fluff
• Authority – Your site shares clear, honest info that customers trust
• Trustworthiness – You’re transparent, reliable, and local

You don’t need to be an SEO expert to apply this.

All you need is a website that:

• Clearly explains your services
• Shows you're a local expert
• Helps customers make decisions confidently

That’s what this checklist is for.

Use it to AI-proof your pest control website—so you keep showing up, even as Google changes.

AI-Proof Your Pest Control Website – 10-Point Checklist

1. Be Clear About What You Do

• Every page clearly states the pest problems you treat (e.g. cockroaches, termites, rodents, ants, spiders).
• Use plain, customer-friendly language—avoid heavy technical jargon.

2. Mention Your Service Areas

• List suburbs, regions, or postcodes you cover on every main service page.
• Add lines like: “Providing pest control in Parramatta, Castle Hill, and The Hills District.”

3. Show Your Experience and Expertise (E-E-A-T)

• Make sure your “About Us” section speaks to your years of experience, licences, accreditations.
• Include real technician names, photos, or bios if possible.

4. Add Trust-Builders

• Include customer testimonials (ideally with suburb/location).
• Display warranty information, satisfaction guarantees, and any industry affiliations.

5. Include Helpful, Unique Content on Each Page

• Each pest page has a short explanation of the pest, signs to look for, and how you treat it.
• Include seasonal tips or FAQs like “Why do I get ants in winter?” or “How long does termite treatment last?”

6. Use Real Images Where You Can

• Include photos of your team, service in action, or local homes (avoid all stock images).
• Caption them clearly (e.g. “Rodent station installed in Baulkham Hills”)

7. Make It Easy to Navigate

• Use clear headings like “Cockroach Control in [Suburb]” or “Termite Treatment Options”.
• Include a services menu and contact buttons on every page.

8. Optimise for Mobile

• Your site loads fast and displays well on mobile phones.
• Buttons like “Call Now” and “Get a Quote” are visible and easy to tap.

9. Track What’s Working

• Google Analytics and Google Search Console are set up to monitor traffic and keywords.
• You check your most visited pages and top-performing locations monthly.

10. Write for People, But Structure for AI

• Use question-based headings (e.g. “How long does termite treatment last?”)
• Answer those questions clearly, in 1–2 paragraphs with your solution.
• AI loves tables and bullet points

 

To find out more information, reach out to our team.

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